Protect What Matters Most.

It’s simple: Together we take proactive steps to stop sexual violence and abuse—protecting our loved ones, and the loved ones of others. Our goal is to stop it before it happens.

The Initiative.

Calling on All Good Men believes in the strength and goodness of men—
and in their natural instinct to protect.

We begin on university and college campuses, working with male athletes,

coaches, and teams to build a culture of respect, responsibility, and leadership—

One where men actively shape safer, stronger environments for everyone.

Our mission is to unite and empower men to take proactive, collective action

to prevent sexual violence and abuse before it occurs. By challenging harmful cultural

norms and leading with strength, leadership, and care, men can create lasting

change so that everyone can live free from fear and threat of assault.

Our outcome is clear: no one’s sister, brother, daughter, mother, partner,

or friend should ever experience the pain of sexual assault or abuse.

Lead With Respect and Take Action